Chad Perrin: SOB

14 January 2009

IBM’s Linux Ad from 2003

Filed under: Geek — apotheon @ 07:06

Within the last couple of days, I saw someone’s statement in an online forum that he had never seen a TV ad for Linux. Just in case you (my reader — whichever one of you is reading this right now) also haven’t, I thought I’d share IBM’s Linux advertisment from 2003.

Click here if you want to go to the YouTube page, or copy the URL if you want to use youtube-dl to download the video and watch it with something like MPlayer.

4 Comments

  1. I remember that one. I wonder why they’ve backed off on advertising Linux in recent years?

    Comment by Sterling Camden — 15 January 2009 @ 02:19

  2. I suspect they were just trying to get managers who base their technical “knowledge” on TV commercials and full-page advertisements in BusinessWeek to feel comfortable with Linux-based server solutions from IBM. Once that was accomplished, they no longer needed to advertise the OS, and went back to advertising the servers.

    That’s my guess, anyway.

    Comment by apotheon — 15 January 2009 @ 04:14

  3. So those ads weren’t targeted to the public at large, but managers for businesses whose jobs it was to pick things they understand little about? That’s a lot of money spent to reach such a relatively small audience.

    Comment by Joseph A. Nagy, Jr. — 17 January 2009 @ 06:15

  4. So those ads weren’t targeted to the public at large, but managers for businesses whose jobs it was to pick things they understand little about?

    Well . . . I’m sure there was some “public at large” targeted there, too, but mostly as a side-effect of the primary aim of targeting managers. Beneficial effects can be gained by advocating to people other than your primary target demographic, after all — such as having Aunt Tilly ask MBA Joe Jobson, at the next family reunion, “Have you heard about this Linux thing? I hear it’s really great. That IBM company, they’re all over that stuff. I saw an ad, you know.”

    That’s a lot of money spent to reach such a relatively small audience.

    It’s a very financially powerful audience, in the aggregate.

    Comment by apotheon — 17 January 2009 @ 06:55

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