Chad Perrin: SOB

17 July 2007

where buzzwords come from

Filed under: Geek — apotheon @ 01:26

Well, I found one of the people who invent ludicrous, meaningless buzzwords.

At ZDNet, Andy McCue quotes Gavin Whatrup, IT Director at marketing agency Creston:

With a mid-range Mac still being approximately 33 per cent more expensive than its Dell equivalent, don’t expect a mass migration to the Mac any time soon. OS X may be improving but it still has a long way to go to be as heterogeneously robust as Windows XP.

I really only have one question for that half-baked babbler: WTF does “heterogeneously robust” mean? I don’t think I’ve heard such a meaningless load of doublespeak nonsense in such a succinct package for years. I think the guy’s just grasping at straws, looking for anything he can say to deflect attention from the fact that he clearly has no clue what he’s talking about when he tries to defend MS Windows against its betters. Even if I didn’t think MacOS X was at its core a better OS than MS Windows XP, too much of that sort of talk would tempt me to elevate Macs in my estimation.

In general, the statements quoted in Will Vista cause a switch to Macs, Linux? miss the point. The main reasons for a majority of users sticking with MS Windows rather than checking out the alternatives are threefold:

  1. inertia
  2. the sunk cost fallacy
  3. listening to idiots like Gavin Whatrup


Apparently, I’m not the only one to think Gavin Whatrup is full of it. People who agree with me include:

  1. Richard Marshall
  2. Roy Judd
  3. OS X user


  1. […] Link to Article linux where buzzwords come from » Posted at Chad Perrin: SOB on Tuesday, July […]

    Pingback by University Update - Linux - where buzzwords come from — 17 July 2007 @ 02:51

  2. Actually, those 3 items you list are a pretty good definition of why Windows is “heterogeneously robust” means. Basically means an impenetrable block of market share. I never heard the term before; it makes sense, but it is rather unweidly…


    Comment by Justin James — 17 July 2007 @ 05:56

  3. Good point. Sadly, I don’t think that’s how Gavin Whatrup meant it.

    Comment by apotheon — 17 July 2007 @ 06:46

  4. Where buzzwords come from? Now the rules are changing. I think bloggers creat the buss and buzzwords. No?

    Comment by diogenes — 27 July 2007 @ 08:30

  5. Some of them, certainly, diogenes. I think the worst of it comes from corporate management, though.

    Comment by apotheon — 28 July 2007 @ 02:07

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